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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"fra"
~language:"nld"
~language:"pol"
~person:"Park, Jungkun"
~person:"Talwar, Shalini"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Textbook"
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Markenführung
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
11
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
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5
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5
Online retailing
5
Online-Handel
5
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5
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Social web
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5
Brand love
4
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4
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Park, Jungkun
Talwar, Shalini
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
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Mortimer, Gary
3
Park, Hyejune
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
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Cliquet, Gérard
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Diallo, Mbaye Fall
2
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Ekinci, Yuksel
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Elms, Jonathan
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Eugene Cheng-xi Aw
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2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
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Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research
1
Journal of travel and tourism marketing
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
1
The service industries journal
1
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ECONIS (ZBW)
11
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1
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
2
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
3
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
4
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
5
Behavioral reasoning perspectives to brand love toward natural products : moderating role of environmental concern and household size
Sreen, Naman
;
Dhir, Amandeep
;
Talwar, Shalini
;
Teck Ming Tan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581892
Saved in:
6
Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun
;
Ahn, Jiseon
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
Saved in:
7
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
8
What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
9
What drives brand love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
10
The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Kim, Dongyoup
;
Hyun, Hyowon
;
Park, Jungkun
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305875
Saved in:
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