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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Beziehungsmarketing
Brand image
Virales Marketing
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Markenimage
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Brand
167
Markenartikel
164
Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
Vertrauen
129
Distribution channel
126
Vertriebsweg
126
Viral marketing
122
USA
108
United States
108
Pricing strategy
97
Preismanagement
96
Theorie
92
Theory
92
Innovation adoption
91
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822
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1
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Article in journal
Congress report
Hochschulschrift
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823
Collection of articles of several authors
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Conference paper
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Konferenzbeitrag
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English
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Park, Jungkun
12
Prentice, Catherine
11
Lombart, Cindy
10
Rana, Nripendra P.
8
Dwivedi, Yogesh Kumar
7
Louis, Didier
7
Hollebeek, Linda D.
6
Khan, Imran
6
Klaus, Philipp
6
Molinillo, Sebastian
6
Thaichon, Park
6
Agag, Gomaa
5
Japutra, Arnold
5
Loureiro, Sandra Maria Correia
5
Mortimer, Gary
5
Quach, Sara
5
Septianto, Felix
5
Baumann, Chris
4
Casidy, Riza
4
Cheah, Jun-Hwa
4
Das, Gopal
4
Dawes, John
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Hyun, Hyowon
4
Kumar, Vikas
4
Kuppelwieser, Volker
4
Liu, Chih-Hsing
4
Ngo, Liem Viet
4
Pantano, Eleonora
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Abdelmoety, Ziad Hassan
3
Alnawas, Ibrahim
3
Anaya-Sánchez, Rafael
3
Antwi, Collins Opoku
3
Arndt, Aaron D.
3
Benkenstein, Martin
3
Bilgihan, Anil
3
Borges, Adilson
3
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Journal of retailing and consumer services
Journal of business research : JBR
1,123
Industrial marketing management : the international journal for industrial and high-tech firms
449
International journal of hospitality management
407
The journal of brand management : an international journal
376
The journal of product & brand management
347
Psychology & marketing
259
The journal of services marketing
259
Tourism management : research, policies, practice
251
Journal of the Academy of Marketing Science
227
The service industries journal
223
Journal of travel and tourism marketing
222
Journal of strategic marketing
213
European journal of marketing : EJM
210
The journal of business & industrial marketing
210
Journal of marketing
206
Asia Pacific journal of marketing and logistics
197
International journal of contemporary hospitality management
173
Marketing intelligence & planning
168
Journal of hospitality marketing & management
165
Journal of marketing communications
164
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
156
Journal of marketing management : MM
151
Cogent business & management
147
International journal of electronic customer relationship management : IJECRM
143
Journal of retailing
142
International journal of internet marketing and advertising : IJIMA
138
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
137
Marketing letters : a journal of research in marketing
125
Journal of service research : JSR
123
Journal of marketing research : JMR
118
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Journal of service management
114
Services marketing quarterly
110
Journal of international consumer marketing
108
The journal of consumer marketing
106
Journal of global marketing
103
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
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ECONIS (ZBW)
823
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1
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1
Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
4
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
5
Can chatbot customer service match human service agents on customer satisfaction? : an investigation in the role of trust
Huang, Dongling
;
Markovitch, Dmitri G.
;
Stough, Rusty A.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460850
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
9
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
10
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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