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~isPartOf:"Journal of retailing and consumer services"
~person:"Brand, Benedikt"
~person:"Chuah, Stephanie Hui-wen"
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Mobilkommunikation
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Brand, Benedikt
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Journal of retailing and consumer services
International journal of services, economics and management
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ECONIS (ZBW)
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Towards a mobile app Diffusion of Innovations model : a multinational study of mobile wallet adoption
Shaw, Norman
;
Eschenbrenner, Brenda
;
Brand, Benedikt
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209460
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2
What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Chuah, Stephanie Hui-wen
;
Marimuthu, Malliga
; …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 124-136
Persistent link: https://www.econbiz.de/10011697928
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