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~isPartOf:"Journal of retailing and consumer services"
~person:"Duffy, Katherine"
~person:"Dugar, Anurag"
~person:"Elms, Jonathan"
~person:"Krystallis, Athanasios"
~subject:"Retail trade"
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Search: subject_exact:"Markenloyalität"
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Retail trade
Beziehungsmarketing
4
Brand loyalty
4
Brand management
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Consumer behaviour
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Konsumentenverhalten
4
Markenführung
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Markentreue
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Relationship marketing
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Brand
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Einzelhandel
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Markenartikel
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Brand image
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Markenimage
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Retail
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Attitudinal brand loyalty
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Augmented reality
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Behavioural brand loyalty
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Brand attitudes
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Brand satisfaction
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Complexity
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Consumer-brand relationship
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Customer satisfaction
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Design
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Engagement
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Kundenzufriedenheit
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Ladengestaltung
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Mobile Marketing
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Mobile marketing
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Novelty
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Price
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Retail brand loyalty
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Retailer
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Service branding
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Service quality
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Services marketing
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Store design
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Structural equation model
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Duffy, Katherine
Dugar, Anurag
Elms, Jonathan
Krystallis, Athanasios
Chamola, Pankaj
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Dawes, John
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Fatma, Mobin
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Hollebeek, Linda D.
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Hwang, Syjung
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Islam, Jamid Ul
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Khan, Imran
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Lee, Minyoung
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Murray, John
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Park, Eunil
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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2
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
3
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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