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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Advertising effects"
~subject:"Brand management"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Brand management
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Internet marketing
44
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Online-Handel
36
Dienstleistungsqualität
25
Service quality
25
Word-of-mouth
19
E-commerce
14
Electronic Commerce
14
Markenführung
14
Brand image
13
Markenimage
13
Online reviews
13
Customer integration
12
Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
9
Retail trade
9
Vertrauen
9
eWOM
9
Advertising
8
Beschwerdemanagement
8
Complaint management
8
Emotion
8
Satisfaction
8
Social media
8
Word of mouth
8
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English
20
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Augusto, Mário Gomes
2
Septianto, Felix
2
Alzate, Miriam
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Bambauer-Sachse, Silke
1
Bento, Marisa
1
Casidy, Riza
1
Cebollada, Javier
1
Chiew, Tung Moi
1
Choi, Jinyoung
1
Cioppi, Marco
1
Curina, Ilaria
1
Dwivedi, Yogesh Kumar
1
Fatma, Mobin
1
Francioni, Barbara
1
Godinho, Pedro Manuel Cortesão
1
Griffith, Denni Arli
1
Hegner, Sabrina
1
Howell, Kerry E.
1
Islam, Rubina
1
Kaushal, Vikrant
1
Kemper, Joya A.
1
Khan, Imran
1
Kim, Hyojung
1
Kim, Young-kyung
1
Krishnamurthy, Anup
1
Kuang, Di
1
Kumar, S. Ramesh
1
Kumar, Vikas
1
Lancaster, Geoffrey
1
Li, Yong-Quan
1
Liu, Chih-Hsing
1
Ma, Baolong
1
Mangold, Sabrina
1
Martinez, Luis F.
1
Martinez, Luisa M.
1
Mukerji, Bhasker
1
Ozuem, Wilson
1
Park, Hyejune
1
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Journal of retailing and consumer services
Journal of business research : JBR
26
The journal of product & brand management
19
International journal of internet marketing and advertising : IJIMA
16
Journal of promotion management : innovations in planning and applied research
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing communications
14
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
The journal of brand management : an international journal
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Psychology & marketing
7
Journal of electronic commerce research : JECR
6
Cogent business & management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of internet commerce
5
SpringerLink / Bücher
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of the Academy of Marketing Science
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Corporate reputation review
3
Electronic commerce research
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of global marketing
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
4
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
5
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
6
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
9
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
10
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
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