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~isPartOf:"Journal of retailing and consumer services"
~subject:"Avatars"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Avatars
Relationship marketing
Brand image
15
Markenimage
15
Brand equity
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Beziehungsmarketing
8
Bank
3
Brand
3
Corporate reputation
3
Customer satisfaction
3
Firmenimage
3
Kundenzufriedenheit
3
Lieferantenmanagement
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Markenartikel
3
Marketing management
3
Marketingmanagement
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Supplier relationship management
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Brand Equity
2
Dienstleistungsqualität
2
Einzelhandel
2
Markenwert
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Marketing
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Online retailing
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Online-Handel
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Retail trade
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Retailer equity
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Retailer image
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Service quality
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Social Web
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Social web
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Advertising Spending
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Advertising effects
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Affective commitment
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Banking industry
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Aufsatz in Zeitschrift
Reprint
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English
9
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Ahmad, Anees
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Anselmsson, Johan
1
Baabdullah, Abdullah Mohammed
1
Baumann, Chris
1
Burt, Steven
1
Collange, Véronique
1
Gray, David
1
Gupta, Ashish
1
Hur, Won-Moo
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Kim, Yeonshin
1
Lee, Luri
1
Lim, Rachel Esther
1
Mirzaei, Abas
1
Park, Hyejune
1
Rana, Nripendra P.
1
Sreejesh, S.
1
Thaichon, Paramaporn
1
Thyagaraj, K. S.
1
Tunca, Burak
1
Yoganathan, Dhanushanthini
1
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Journal of retailing and consumer services
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
International journal of hospitality management
5
The journal of product & brand management
5
Cogent business & management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
The journal of brand management : an international journal
3
African journal of business and economic research : AJBER
2
Asian Academy of Management journal : AAMJ
2
Economic research
2
European research studies
2
Global business review
2
IIMB management review
2
International journal of business excellence : IJBEX
2
International journal of market research
2
Journal of business ethics : JOBE
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Marketing i menedžment innovacij : m&mi
2
Marketing intelligence & planning
2
Metamorphosis : a journal of management research
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Vision : the journal of business perspective
2
Academia : revista Latinoamericana de administración
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Corporate reputation review : an international journal
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
3
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
4
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
5
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
6
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
9
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
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