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~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand image
15
Markenimage
15
Brand equity
14
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Relationship marketing
8
Bank
3
Brand
3
Corporate reputation
3
Customer satisfaction
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Supplier relationship management
3
Brand Equity
2
Dienstleistungsqualität
2
Einzelhandel
2
Markenwert
2
Marketing
2
Online retailing
2
Online-Handel
2
Retail trade
2
Retailer equity
2
Retailer image
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Service quality
2
Social Web
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Social web
2
Advertising Spending
1
Advertising effects
1
Affective commitment
1
Avatars
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Banking industry
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1
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English
14
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Ahmad, Anees
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Anselmsson, Johan
1
Augusto, Mário Gomes
1
Baabdullah, Abdullah Mohammed
1
Bala, Pradip Kumar
1
Baumann, Chris
1
Burt, Steven
1
Chakraborty, Shibashish
1
Chi, Ting
1
Collange, Véronique
1
Dasgupta, Shilpee A.
1
Gray, David
1
Gupta, Ashish
1
Hur, Won-Moo
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Kim, Yeonshin
1
Lee, Luri
1
Lim, Rachel Esther
1
Martos-Partal, Mercedes
1
Mirzaei, Abas
1
Park, Hyejune
1
Pérez-Santamaría, Samanta
1
Rana, Nripendra P.
1
Ray, Arghya
1
Rybaczewska, Maria
1
Sparks, Leigh
1
Sreejesh, S.
1
Sułkowski, Łukasz
1
Thaichon, Paramaporn
1
Thyagaraj, K. S.
1
Torres, Pedro
1
Tunca, Burak
1
Yoganathan, Dhanushanthini
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Journal of retailing and consumer services
Journal of business research : JBR
36
The journal of brand management : an international journal
17
The journal of product & brand management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Cogent business & management
10
Asia Pacific journal of marketing and logistics
7
Journal of marketing
7
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Global business review
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
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ECONIS (ZBW)
14
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14
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
5
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
6
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
7
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
8
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
9
Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 274-284
Persistent link: https://www.econbiz.de/10011904434
Saved in:
10
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
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