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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Brand image"
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Brand image
Herkunftsbezeichnung
Markenimage
243
Consumer behaviour
223
Konsumentenverhalten
223
Brand management
163
Markenführung
163
Brand
92
Markenartikel
91
Beziehungsmarketing
68
Relationship marketing
68
Einzelhandel
45
Retail trade
45
Social Web
33
Social web
33
Customer satisfaction
27
Kundenzufriedenheit
27
Internet marketing
26
Online-Marketing
26
Online retailing
25
Online-Handel
25
Luxury goods
22
Luxusgüter
22
Brand loyalty
19
Markentreue
18
Advertising effects
16
Confidence
16
Handelsmarke
16
Store brand
16
Vertrauen
16
Werbewirkung
16
Corporate reputation
15
Designation of origin
15
Dienstleistungsqualität
15
Firmenimage
15
Service quality
15
E-commerce
14
Electronic Commerce
14
Brand equity
13
Viral marketing
13
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Undetermined
201
Free
4
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Article
243
Type of publication (narrower categories)
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Article in journal
243
Aufsatz in Zeitschrift
243
Language
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English
243
Author
All
Lombart, Cindy
5
Louis, Didier
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Dawes, John
3
Japutra, Arnold
3
Kumar, Vikas
3
Laroche, Michel
3
Liu, Chih-Hsing
3
Ngo, Liem Viet
3
Prentice, Catherine
3
Richard, Marie-Odile
3
Tran, Trang P.
3
Anesbury, Zachary
2
Anselmsson, Johan
2
Burt, Steven
2
Byun, Sang-Eun
2
Casidy, Riza
2
Cheah, Isaac
2
Chi, Ting
2
Cliquet, Gérard
2
Cuny, Caroline
2
Das, Gopal
2
Daucé, Bruno
2
Dhir, Amandeep
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Errajaa, Karim
2
Eugene Cheng-xi Aw
2
Fazal-e-Hasan, Syed
2
Grace, Debra
2
Hair, Joseph F.
2
Hamin, Hamin
2
Hyun, Hyowon
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
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Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of Product & Brand Management
66
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
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ECONIS (ZBW)
243
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1
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243
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
6
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
7
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
8
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
9
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
10
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
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