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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Deep learning"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Professioneller Sport"
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Consumer behaviour
Deep learning
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Professional sports
4
Profisport
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Sportmarketing
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Sports marketing
4
Football
3
Fußball
3
Social Web
2
Social web
2
Sport
2
Sport organization
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Attitude toward sponsors
1
Beziehungsmarketing
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Consumer engagement
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Content strategy
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Cricket
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Emotion
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Erwartungsbildung
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Expectation formation
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Facebook
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Freizeitverhalten
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Internet marketing
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Language expectancy theory
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Leisure behaviour
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Online-Marketing
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Purchase intention
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Relationship marketing
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Satellite fan
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Annamalai, Balamurugan
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Chiu, Weisheng
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Cho, Heetae
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Lee, Hyun-Woo
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Majumdar, Adrija
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Pathak, Atul Arun
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Prakash C., Deep
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Varshney, Sanjeev
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Venugopal, Pingali
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
72
International journal of sport management and marketing : IJSMM
60
Sport marketing quarterly : preferred journal of the Sport Marketing Association
58
International journal of sports marketing & sponsorship
56
Sport management review
45
Journal of sports economics
43
European Sport management quarterly : ESMQ
41
International journal of sport finance
12
Applied economics letters
10
Journal of business research : JBR
10
Sport, Business and Management : an international journal ; SBM
9
Applied economics
5
Services marketing quarterly
5
Journal of behavioral and experimental economics
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
International journal of revenue management : IJRM
3
Journal of risk and financial management : JRFM
3
The sports business in the Pacific Rim : economics and policy
3
Working papers / Department of Economics, West Virginia University
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Discussion paper / Tinbergen Institute
2
Discussion paper series / IZA
2
Economic inquiry : journal of the Western Economic Association International
2
Eurasian business review
2
European journal of international management : EJIM
2
International journal of innovation and technology management : IJITM
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of service management
2
Marketing intelligence & planning
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ECONIS (ZBW)
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Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
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