Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Heetae Cho, Hyun-Woo Lee, Weisheng Chiu
| Year of publication: |
2021
|
|---|---|
| Authors: | Cho, Heetae ; Lee, Hyun-Woo ; Chiu, Weisheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-9
|
| Subject: | Attitude toward sponsors | Purchase intention | Satellite fan | Sport nostalgia | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Sponsoring | Sponsorship | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102653 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648958