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~isPartOf:"Journal of retailing and consumer services"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
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Subject
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Firmenimage
Marketing management
Consumer behaviour
339
Konsumentenverhalten
339
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
166
Markenartikel
164
Beziehungsmarketing
113
Relationship marketing
113
Einzelhandel
89
Retail trade
89
Social Web
58
Social web
58
Internet marketing
46
Online-Marketing
46
Handelsmarke
44
Luxury goods
44
Luxusgüter
44
Store brand
44
Customer satisfaction
43
Kundenzufriedenheit
43
Online retailing
31
Online-Handel
31
Brand loyalty
30
Markentreue
27
Confidence
25
Vertrauen
25
Fashion
24
Mode
24
Advertising effects
22
Werbewirkung
22
Marketingmanagement
21
Dienstleistungsqualität
20
Service quality
20
Emotion
19
Social media
19
Preismanagement
18
Pricing strategy
18
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Undetermined
26
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1
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Article
36
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Aufsatzsammlung
Conference paper
Aufsatz in Zeitschrift
37
Collection of articles of several authors
1
Conference proceedings
1
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English
37
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Anselmsson, Johan
2
Lombart, Cindy
2
Louis, Didier
2
Amara, Nabil
1
Andreassen, Tor W.
1
Arrigo, Elisa
1
Baumann, Chris
1
Beristain, Jose Juan
1
Bin, Liu
1
Bondesson, Niklas
1
Brown, James
1
Burt, Steven
1
Cacho-Elizondo, Silvia
1
Cao, Zixia
1
Carlson, Jamie
1
Casidy, Riza
1
Chaouali, Walid
1
Chasco Yrigoyen, Coro
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Choi, Seung-chan
1
Clark, Moira K.
1
Della Lena, Sebastiano
1
Diallo, Mbaye Fall
1
Eberle, Luciene
1
El Hedhli, Kamel
1
Felix, Reto
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Graciola, Ana Paula
1
Gray, David
1
Gázquez-Abad, Juan Carlos
1
Hinsch, Chris
1
Hollebeek, Linda D.
1
Hoskins, Jake D.
1
Huang, Lingchen
1
Huang, Yung-Chuan
1
Huang, Zongsheng
1
Hur, Won-Moo
1
Jean, Sylvie
1
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The journal of brand management : an international journal
87
Journal of business research : JBR
83
The journal of product & brand management
49
Journal of strategic marketing
34
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing communications
22
Journal of marketing management : MM
22
Journal of marketing
19
Corporate reputation review : an international journal
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marketing intelligence & planning
16
Journal of the Academy of Marketing Science
15
International marketing review
14
The marketing review
14
Asia Pacific journal of marketing and logistics
13
Journal of business ethics : JOBE
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
Corporate communications : an international journal
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Business horizons
10
International journal of hospitality management
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Qualitative market research : an international journal
10
Corporate brand and corporate reputation
9
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
International studies of management and organization
9
Journal of business strategy
9
Journal of retailing
9
The journal of business & industrial marketing
9
European management journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
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ECONIS (ZBW)
37
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
3
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
4
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
5
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
6
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
7
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
8
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
9
The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica
;
Casidy, Riza
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
Saved in:
10
Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula
;
Toni, Deonir de
;
Milan, Gabriel …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
Saved in:
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