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~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Online-Handel"
~type:"article"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Online-Handel
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Dienstleistungsqualität
25
Service quality
25
Word-of-mouth
19
Brand management
14
E-commerce
14
Electronic Commerce
14
Markenführung
14
Brand image
13
Markenimage
13
Online reviews
13
Customer integration
12
Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
9
Retail trade
9
Vertrauen
9
eWOM
9
Advertising
8
Beschwerdemanagement
8
Complaint management
8
Emotion
8
Satisfaction
8
Social media
8
Word of mouth
8
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Undetermined
51
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Article in journal
56
Aufsatz in Zeitschrift
56
Language
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English
56
Author
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Dwivedi, Yogesh Kumar
3
Abbasi, Amir Zaib
2
Moro, Sérgio
2
Rana, Nripendra P.
2
Septianto, Felix
2
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Azazz, Alaa M. S.
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Bento, Marisa
1
Botelho, Miguel
1
Byun, Kate Jeonghee
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chen, Jianyu
1
Chen, Yuhan
1
Chiew, Tung Moi
1
Cho, Minhee
1
Choi, Jinyoung
1
Correia, Rogério Dias
1
Cortese, Juliann
1
Costa, Ana
1
Debrah, Emmanuel
1
Dehyadegari, Saeid
1
Deng, Zhong Zhun
1
Ding Hooi Ting
1
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Journal of retailing and consumer services
Journal of business research : JBR
85
International journal of hospitality management
54
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information systems research : ISR
35
Tourism management : research, policies, practice
31
Journal of marketing communications
30
Electronic commerce research
28
Journal of management information systems : JMIS
27
International journal of contemporary hospitality management
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of internet commerce
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of marketing
19
Psychology & marketing
18
International journal of advertising : the review of marketing communications
17
Journal of travel and tourism marketing
17
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of electronic commerce : IJEC
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
Business horizons
10
Cogent business & management
10
Journal of consumer marketing
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of retailing
10
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ECONIS (ZBW)
56
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
7
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
8
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
9
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
10
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
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