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~isPartOf:"Journal of revenue and pricing management"
~person:"Ater, Itai"
~person:"Diller, Hermann"
~person:"Roth, Stefan"
~subject:"Bundling strategy"
~subject:"Price"
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Bundling strategy
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Journal of revenue and pricing management
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
2
CESifo Working Paper Series
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Discussion papers / CEPR
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Marketing : ZFP ; journal of research and management
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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Springer eBook Collection / Business and Economics
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The journal of product & brand management
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The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
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2
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
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