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~isPartOf:"Journal of service management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
Consumer behaviour
336
Konsumentenverhalten
336
Relationship marketing
322
Brand management
173
Markenführung
172
Destination management
170
Destinationsmanagement
170
Customer satisfaction
167
Kundenzufriedenheit
167
Tourism marketing
167
Tourismusmarketing
167
Dienstleistungsqualität
165
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164
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Marketingmanagement
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Han, Heesup
17
Hyun, Sunghyup Sean
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7
Edvardsson, Bo
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Yu, Jongsik
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Aksoy, Lerzan
4
Hollebeek, Linda D.
4
Jaakkola, Elina
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Kim, Insin
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Kumar, Vikas
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McColl-Kennedy, Janet R.
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Wong, IpKin Anthony
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3
Chua, Bee-Lia
3
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3
Hammerschmidt, Maik
3
Hwang, Jinsoo
3
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3
Keiningham, Timothy
3
Kumar, Prashant
3
Leckie, Civilai
3
Lee, Choong-Ki
3
Malthouse, Edward C.
3
Merrilees, Bill
3
Moon, Hyoungeun
3
Nijssen, E. J.
3
Ponsignon, Frederic
3
Simkin, Lyndon
3
Tsiotsou, Rodoula H.
3
Tung, Vincent Wing Sun
3
Weiger, Welf Hermann
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3
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2
Ardley, Barry
2
Back, Ki-Joon
2
Bai, Billy
2
Bang, Nguyen
2
Berezan, Orie
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
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Journal of service management
Journal of travel and tourism marketing
Marketing intelligence & planning
Journal of business research : JBR
925
Journal of retailing and consumer services
638
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
410
Journal of strategic marketing
333
International journal of hospitality management
300
The journal of business & industrial marketing
270
Journal of the Academy of Marketing Science
257
The journal of services marketing
232
Journal of marketing
212
European journal of marketing : EJM
207
The service industries journal
201
Journal of marketing management : MM
194
Gabler Edition Wissenschaft
170
The journal of brand management : an international journal
160
International journal of electronic customer relationship management : IJECRM
149
Asia Pacific journal of marketing and logistics
146
Europäische Hochschulschriften / 5
144
The journal of product & brand management
142
Psychology & marketing
135
Journal of marketing communications
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of hospitality marketing & management
124
Journal of retailing
122
Tourism management : research, policies, practice
121
Journal of service research : JSR
119
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
104
Business horizons
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Springer eBook Collection
100
Springer eBook Collection / Business and Economics
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
The international journal of bank marketing : IJBM
89
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ECONIS (ZBW)
419
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419
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date (oldest first)
1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
5
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
6
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
7
Brand community formation in service
management
: lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
8
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
9
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
10
Unveiling the mediating effects of destination gender on tourist loyalty
Ren, Wengu
;
Pan, Li
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 705-725
Persistent link: https://www.econbiz.de/10014566286
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