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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Confidence"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Confidence
Customer satisfaction
Einzelhandel
Online-Marketing
Social web
Beziehungsmarketing
203
Relationship marketing
203
Consumer behaviour
106
Konsumentenverhalten
106
Kundenzufriedenheit
58
Dienstleistungsqualität
57
Service quality
57
Brand management
38
Markenführung
38
Customer integration
37
Kundenintegration
37
Social Web
33
Brand
26
Brand image
25
Markenartikel
25
Markenimage
25
Internet marketing
23
Customer value
17
Kundenwert
17
Retail trade
17
Betriebliche Wertschöpfung
16
Customer experience
16
Services
16
Value creation
16
Dienstleistung
15
Dienstleistungssektor
15
Service industry
15
Vertrauen
13
Customer engagement
11
Customer loyalty
11
Lieferantenmanagement
11
Supplier relationship management
11
Emotion
10
Marketing management
10
Marketingmanagement
10
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106
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English
106
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Aksoy, Lerzan
3
Ponsignon, Frederic
3
Bang, Nguyen
2
Buoye, Alexander
2
Edvardsson, Bo
2
Hammedi, Wafa
2
Hammerschmidt, Maik
2
Kandampully, Jay
2
Keiningham, Timothy
2
Kunz, Werner
2
Malthouse, Edward C.
2
Meyer, Anton
2
Tronvoll, Bård
2
Weiger, Welf Hermann
2
Xu, Yingzi
2
Abratt, Russell
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Albaum, Gerald S.
1
Albrecht, Carmen-Maria
1
Alkire, Linda
1
Allsopp, Jason
1
Amenuvor, Fortune Edem
1
Arbore, Alessandro
1
Bartsch, Silke
1
Batat, Wided
1
Benoit, Sabine
1
Bilstein, Nicola
1
Birgelen, Marcel van
1
Bjelic, Marija
1
Bloemer, Johanna M.
1
Bornemann, Torsten
1
Bouquiaux, Lucille
1
Bouzdine-Chameeva, Tatiana
1
Breazeale, Michael
1
Brito, Eliane Pereira Zamith
1
Burton, Jamie
1
Busacca, Bruno
1
Bustamante, Juan Carlos
1
Calder, Bobby J.
1
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Published in...
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Journal of service management
Marketing intelligence & planning
Journal of retailing and consumer services
441
Journal of business research : JBR
280
International journal of hospitality management
156
The journal of services marketing
137
Industrial marketing management : the international journal for industrial and high-tech firms
97
The service industries journal
87
Journal of hospitality marketing & management
79
Journal of strategic marketing
71
International journal of contemporary hospitality management
65
Journal of travel and tourism marketing
65
Cogent business & management
64
Journal of retailing
64
Asia Pacific journal of marketing and logistics
63
The journal of business & industrial marketing
60
Tourism management : research, policies, practice
60
Journal of the Academy of Marketing Science
58
International journal of internet marketing and advertising : IJIMA
56
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Journal of service research : JSR
54
The journal of product & brand management
54
International journal of electronic customer relationship management : IJECRM
53
Service business
53
Services marketing quarterly
53
International journal of retail & distribution management
49
Psychology & marketing
49
International journal of electronic marketing and retailing : IJEMR
48
SpringerLink / Bücher
48
The international review of retail, distribution and consumer research
47
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The international journal of bank marketing : IJBM
42
Journal of marketing
41
The journal of brand management : an international journal
40
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
European journal of marketing : EJM
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
International journal of business information systems : IJBIS
37
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ECONIS (ZBW)
106
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106
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric
- In:
Journal of service management
34
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
Saved in:
7
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
8
A meta-analysis of the impact of customer mistreatment on service employees' affective, attitudinal and behavioral outcomes
Wu, Yu
;
Groth, Markus
;
Zhang, Kaixin
;
Minbashian, Amirali
- In:
Journal of service management
34
(
2023
)
5
,
pp. 896-940
Persistent link: https://www.econbiz.de/10014456504
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
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