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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Customer satisfaction
Einzelhandel
Online-Marketing
Social web
Beziehungsmarketing
203
Relationship marketing
203
Consumer behaviour
106
Konsumentenverhalten
106
Kundenzufriedenheit
58
Dienstleistungsqualität
57
Service quality
57
Brand management
38
Markenführung
38
Customer integration
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Kundenintegration
37
Social Web
33
Brand
26
Brand image
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Markenartikel
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Markenimage
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Internet marketing
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Customer value
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Kundenwert
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Retail trade
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Betriebliche Wertschöpfung
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Customer experience
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Services
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Value creation
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Dienstleistung
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Dienstleistungssektor
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Service industry
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Confidence
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Vertrauen
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Customer engagement
11
Customer loyalty
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Lieferantenmanagement
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Supplier relationship management
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Marketingmanagement
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Aksoy, Lerzan
3
Ponsignon, Frederic
3
Bang, Nguyen
2
Buoye, Alexander
2
Edvardsson, Bo
2
Hammedi, Wafa
2
Kandampully, Jay
2
Keiningham, Timothy
2
Malthouse, Edward C.
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Meyer, Anton
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Tronvoll, Bård
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Xu, Yingzi
2
Abratt, Russell
1
Ahmed, Riaz Uddin
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Albrecht, Carmen-Maria
1
Alkire, Linda
1
Allsopp, Jason
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Bartsch, Silke
1
Batat, Wided
1
Benoit, Sabine
1
Bilstein, Nicola
1
Birgelen, Marcel van
1
Bjelic, Marija
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Bloemer, Johanna M.
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Bornemann, Torsten
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Bouquiaux, Lucille
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Bouzdine-Chameeva, Tatiana
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Breazeale, Michael
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Burton, Jamie
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Calder, Bobby J.
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Cardinale, Sylvia
1
Casidy, Riza
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Journal of service management
Marketing intelligence & planning
Journal of retailing and consumer services
421
Journal of business research : JBR
256
International journal of hospitality management
146
The journal of services marketing
129
The service industries journal
77
Journal of hospitality marketing & management
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of strategic marketing
65
Journal of travel and tourism marketing
63
Journal of retailing
62
Cogent business & management
61
Tourism management : research, policies, practice
60
International journal of contemporary hospitality management
59
International journal of internet marketing and advertising : IJIMA
55
Journal of the Academy of Marketing Science
55
Asia Pacific journal of marketing and logistics
54
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
54
The journal of product & brand management
52
Services marketing quarterly
51
Service business
50
Journal of service research : JSR
49
International journal of electronic customer relationship management : IJECRM
48
The journal of business & industrial marketing
48
Psychology & marketing
46
The international review of retail, distribution and consumer research
45
International journal of electronic marketing and retailing : IJEMR
44
International journal of retail & distribution management
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
SpringerLink / Bücher
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
International journal of retail and distribution management
37
International journal of business information systems : IJBIS
36
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
The journal of brand management : an international journal
36
The TQM journal : the international review of organizational improvement
34
The international journal of bank marketing : IJBM
34
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ECONIS (ZBW)
99
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21
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
22
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
23
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
24
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
25
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
26
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
27
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
28
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
29
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
30
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
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