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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Customer satisfaction
Einzelhandel
Social web
Beziehungsmarketing
203
Relationship marketing
203
Consumer behaviour
106
Konsumentenverhalten
106
Kundenzufriedenheit
58
Dienstleistungsqualität
57
Service quality
57
Brand management
38
Markenführung
38
Customer integration
37
Kundenintegration
37
Social Web
33
Brand
26
Brand image
25
Markenartikel
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Markenimage
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Internet marketing
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Online-Marketing
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Customer value
17
Kundenwert
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Retail trade
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Betriebliche Wertschöpfung
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Customer experience
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Services
16
Value creation
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Dienstleistung
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Dienstleistungssektor
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Service industry
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Confidence
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Vertrauen
13
Customer engagement
11
Customer loyalty
11
Lieferantenmanagement
11
Supplier relationship management
11
Emotion
10
Marketing management
10
Marketingmanagement
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98
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Aksoy, Lerzan
3
Ponsignon, Frederic
3
Bang, Nguyen
2
Buoye, Alexander
2
Edvardsson, Bo
2
Hammedi, Wafa
2
Kandampully, Jay
2
Keiningham, Timothy
2
Malthouse, Edward C.
2
Meyer, Anton
2
Tronvoll, Bård
2
Xu, Yingzi
2
Abratt, Russell
1
Ahmed, Riaz Uddin
1
Albrecht, Carmen-Maria
1
Alkire, Linda
1
Allsopp, Jason
1
Arbore, Alessandro
1
Bartsch, Silke
1
Batat, Wided
1
Benoit, Sabine
1
Bilstein, Nicola
1
Birgelen, Marcel van
1
Bjelic, Marija
1
Bloemer, Johanna M.
1
Bornemann, Torsten
1
Bouquiaux, Lucille
1
Bouzdine-Chameeva, Tatiana
1
Breazeale, Michael
1
Brito, Eliane Pereira Zamith
1
Burton, Jamie
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Busacca, Bruno
1
Bustamante, Juan Carlos
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Cao, Huanhuan
1
Cardinale, Sylvia
1
Casidy, Riza
1
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1
Chang, Kirk
1
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Journal of service management
Marketing intelligence & planning
Journal of retailing and consumer services
415
Journal of business research : JBR
260
International journal of hospitality management
146
The journal of services marketing
129
The service industries journal
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of hospitality marketing & management
74
Journal of strategic marketing
67
Journal of travel and tourism marketing
64
Cogent business & management
61
Journal of retailing
59
International journal of contemporary hospitality management
58
Tourism management : research, policies, practice
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
54
Journal of the Academy of Marketing Science
53
Services marketing quarterly
53
The international review of retail, distribution and consumer research
53
Asia Pacific journal of marketing and logistics
52
The journal of product & brand management
51
Service business
50
International journal of internet marketing and advertising : IJIMA
49
Journal of service research : JSR
49
The journal of business & industrial marketing
47
Psychology & marketing
46
International journal of electronic customer relationship management : IJECRM
45
International journal of retail & distribution management
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
41
Journal of marketing
40
The journal of brand management : an international journal
40
International journal of retail and distribution management
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
The TQM journal : the international review of organizational improvement
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of business information systems : IJBIS
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
SpringerLink / Bücher
35
The international journal of bank marketing : IJBM
34
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ECONIS (ZBW)
98
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21
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
22
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
23
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
24
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
25
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
26
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
27
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
28
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
29
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
30
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
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