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~isPartOf:"Journal of service management"
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Search: subject:"branding"
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Brand management
18
Markenführung
17
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Relationship marketing
12
Brand image
9
Markenimage
9
Social Web
9
Social web
9
Brand
8
Markenartikel
7
Branding
5
Internet marketing
4
Online-Marketing
4
Service brand
4
Social relations
4
Soziale Beziehungen
4
Brand community
3
Brands
2
CSR
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Einzelhandel
2
Firmenimage
2
HR marketing
2
Personality psychology
2
Personalmarketing
2
Persönlichkeitspsychologie
2
Retail trade
2
Social identity
2
Social media
2
Social media marketing
2
Agenda setting
1
Algorithms
1
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1
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English
22
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Hammerschmidt, Maik
2
Lemmink, Jos
2
Aal, Kotaiba
1
Ahuvia, Aaron
1
Ambtman, Anouk den
1
Andreassen, Tor W.
1
Baker, Jonathan J.
1
Bleijerveld, Jeroen F. J.
1
Bloemer, Johanna M.
1
Bouquiaux, Lucille
1
Brodie, Roderick J.
1
Brown, Stephen
1
Calder, Bobby J.
1
Cantone, Luigi
1
Cooper, Danielle
1
Cova, Bernard
1
Di Pietro, Laura
1
Edvardsson, Bo
1
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1
Giertz, Johann N.
1
Greenley, Gordon E.
1
Gremler, Dwayne D.
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1
Hammedi, Wafa
1
Heere, Bob
1
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1
Hollebeek, Linda D.
1
Horváth, Csilla
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Izberk-Bilgin, Elif
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Journal of service management
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing communications
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
Journal of Product & Brand Management
83
Journal of marketing
83
Research
79
Journal of promotion management : innovations in planning and applied research
76
Journal of Place Management and Development
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Journal of fashion marketing and management
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of travel and tourism marketing
64
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
62
European Journal of Marketing
62
International marketing review
62
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ECONIS (ZBW)
22
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1
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10
of
22
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1
Wrinkles in a CSR story : mismatched agendas in fast fashion service brands' CSR reputation
Mickelsson, Jacob
;
Van Haren, Joep
;
Lemmink, Jos
- In:
Journal of service management
34
(
2023
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10014337951
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Figures in the carpet of
branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
4
Algorithmic
branding
through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
5
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
6
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
7
Transformative value positioning for service brands : key principles and challenges
Leroi-Werelds, Sara
;
Matthes, Jörg
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 552-564
Persistent link: https://www.econbiz.de/10013325707
Saved in:
8
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
9
Giving form to future
branding
realities
Cova, Bernard
;
Cantone, Luigi
;
Testa, Pierpaolo
- In:
Journal of service management
33
(
2022
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10013325583
Saved in:
10
Navigating the emergence of brand meaning in service ecosystems
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013325639
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