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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Evanschitzky, Heiner"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Market research"
~subject:"Relationship marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Market research
Relationship marketing
Social web
Consumer behaviour
5
Konsumentenverhalten
5
Kundenbindungsprogramm
4
Loyalty program
4
Beschwerdemanagement
1
Bundling strategy
1
Bystander effect
1
Complaint management
1
Customer inertia
1
Customer integration
1
Customer relationship management
1
Customer relationship stages
1
Dienstleistung
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet
1
Internet marketing
1
Kundenintegration
1
Leistungsbündel
1
Lieferantenmanagement
1
Loyalty program dynamics
1
Loyalty rewards
1
Marktforschung
1
Mindset
1
Mobile shopping
1
New product development
1
Online relationships
1
Online retailing
1
Online shopping
1
Online-Handel
1
Online-Marketing
1
Produktentwicklung
1
Qualitative Methode
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English
8
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Evanschitzky, Heiner
Steinhoff, Lena
Palmatier, Robert W.
12
Kumar, V.
11
Homburg, Christian
8
Ruyter, Ko de
7
Wieseke, Jan
7
Scheer, Lisa K.
6
Sesé, F. Javier
6
Verhoef, Peter C.
6
Beatty, Sharon E.
5
Bolton, Ruth N.
5
Eisingerich, Andreas B
5
Evans, Kenneth R.
5
Gremler, Dwayne D.
5
Grewal, Dhruv
5
Lam, Son K.
5
Walsh, Gianfranco
5
Brodie, Roderick J.
4
Doorn, Jenny van
4
Hollebeek, Linda D.
4
Krafft, Manfred
4
Polo-Redondo, Yolanda
4
Rapp, Adam
4
Voorhees, Clay M.
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Arnold, Todd J.
3
Auh, Seigyoung
3
Baker, Thomas L.
3
Bell, Simon J.
3
Blut, Markus
3
Brady, Michael K.
3
Dong, Beibei
3
Folse, Judith Anne Garretson
3
Habel, Johannes
3
Hammerschmidt, Maik
3
Hennig-Thurau, Thorsten
3
Huang, Ming-Hui
3
Hult, G. Tomas M.
3
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Journal of service research : JSR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
5
Journal of marketing
3
Journal of retailing
3
Routledge studies in marketing
2
SpringerLink / Bücher
2
Applied Marketing Science / Angewandte Marketingforschung
1
British journal of management
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Handbuch Kundenbindungsmanagement
1
Handelsforschung
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Internetökonomie und Hybridität
1
Journal of business economics : JBE
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Kundenmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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1
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
6
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
7
Will you tolerate this? : the impact of affective commitment on complaint intention and postrecovery behavior
Evanschitzky, Heiner
;
Brock, Christian
;
Blut, Markus
- In:
Journal of service research : JSR
14
(
2011
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10009491362
Saved in:
8
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
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