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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~person:"Karg, Adam"
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Consumer behaviour
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Karg, Adam
Funk, Daniel C.
7
Kunkel, Thilo
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McDonald, Heath
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Katz, Matthew
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Cornwell, T. Bettina
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
European Sport management quarterly : ESMQ
3
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
2
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
3
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
4
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
5
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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