//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Sportmarketing
138
Sports marketing
138
Consumer behaviour
78
Konsumentenverhalten
78
Professional sports
76
Profisport
76
Sport
63
Sports
63
Sport organization
43
Sportorganisation
43
Football
34
Fußball
34
Sport event
30
Sportveranstaltung
30
Sponsoring
26
Sponsorship
26
USA
21
United States
21
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
Beziehungsmarketing
17
Relationship marketing
17
Personality psychology
14
Persönlichkeitspsychologie
14
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Social web
10
fan identification
10
Management
9
Sport policy
9
Sportpolitik
9
consumer behavior
9
Arbeitsgruppe
8
Sport management
8
Sportmanagement
8
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
10
Author
All
Asada, Akira
3
Ko, Yong Jae
3
Abeza, Gashaw
1
Acikgoz, Fulya
1
Baker, Thomas A., III.
1
Du, Hui
1
Erkan, Ismail
1
Fink, Janet S.
1
Jang, Wonseok
1
Karg, Adam
1
Katz, Matthew
1
Larkin, Ben A.
1
Nzindukiyimana, Ornella
1
O'Reilly, Norm
1
Séguin, Benoit
1
Turner, Paul
1
Wakefield, Kirk
1
Whitburn, Damien
1
Zeren, Deniz
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
International journal of sport management and marketing : IJSMM
16
International journal of sports marketing & sponsorship
14
European Sport management quarterly : ESMQ
12
Sport management review
12
Journal of business research : JBR
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Handbook of research on integrating social media into strategic marketing
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
Australasian marketing journal
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of risk and financial management : JRFM
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing analysis in sport business : global perspectives
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing in the cyber era : strategies and emerging trends
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
5
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
6
Fantasy sport, FoMO, and traditional fandom : how second-screen use of social media allows fans to accommodate multiple identities
Larkin, Ben A.
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 643-655
Persistent link: https://www.econbiz.de/10011645889
Saved in:
7
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
Saved in:
8
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
9
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
10
Special edition: Community sports
2013
Persistent link: https://www.econbiz.de/10010258925
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->