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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Sportveranstaltung"
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Sportveranstaltung
Sportmarketing
138
Sports marketing
138
Consumer behaviour
78
Konsumentenverhalten
78
Professional sports
76
Profisport
76
Sport
63
Sports
63
Sport organization
43
Sportorganisation
43
Football
34
Fußball
34
Sport event
30
Sponsoring
26
Sponsorship
26
USA
21
United States
21
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
Beziehungsmarketing
17
Relationship marketing
17
Personality psychology
14
Persönlichkeitspsychologie
14
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Social Web
10
Social web
10
fan identification
10
Management
9
Sport policy
9
Sportpolitik
9
consumer behavior
9
Arbeitsgruppe
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Sport management
8
Sportmanagement
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Inoue, Yuhei
3
Sveinson, Katherine
3
Cornwell, T. Bettina
2
Cunningham, George B.
2
Filo, Kevin
2
Funk, Daniel C.
2
Hoeber, Larena
2
Parent, Milena M.
2
Sato, Mikihiro
2
Yoshida, Masayuki
2
Alpert, Frank
1
Berg, Brennan K.
1
Bouchet, Adrien
1
Bowers, Matthew T.
1
Breitbarth, Tim
1
Brison, Natasha
1
Brown, Matthew T.
1
Bruening, Jennifer
1
Burch, Lauren M.
1
Burk, Verena
1
Byon, Kevin K.
1
Cakmak, Erdinc
1
Chabowski, Brian R.
1
Chelladurai, Packianathan
1
Cho, Chang-hoan
1
Cisyk, Jeffrey
1
Cohen, Adam
1
Courty, Pascal
1
Delia, Elizabeth B.
1
Derom, Inge
1
Doellman, Thomas W.
1
Doyle, Jason P.
1
Drayer, Joris
1
Du, James
1
Eagleman, Andrea
1
Ellis, Dana L.
1
Gong, Hua
1
Green, Chris
1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
European Sport management quarterly : ESMQ
34
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
31
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
11
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of event and festival management
4
Journal of promotion management : JPM
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing intelligence & planning
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The international library of critical writings in economics
2
Theoretical and applied economics : GAER review
2
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ECONIS (ZBW)
30
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1
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
2
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
3
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
4
Examining the efficacy of a government-led sport for development and peace event
Jones, Gareth J.
;
Taylor, Elizabeth
;
Wegner, Christine
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10013255839
Saved in:
5
"Sport is double-edged" : a delphi study of spectator sport and population health
Berg, Brennan K.
;
Inoue, Yuhei
;
Bowers, Matthew T.
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10013325427
Saved in:
6
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
7
The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Hayduk, Ted, III
;
Brison, Natasha
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10012744665
Saved in:
8
Stadium giveaway promotions : how many items to give and the impact on ticket sales in live sports
Cisyk, Jeffrey
;
Courty, Pascal
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10012744674
Saved in:
9
Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Gong, Hua
;
Watanabe, Nicholas M.
;
Soebbing, Brian P.
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 254-265
Persistent link: https://www.econbiz.de/10012658727
Saved in:
10
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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