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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Event marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Olympic Games"
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Event marketing
Konsumentenverhalten
Sport event
97
Sportveranstaltung
97
Sport
51
Sports
51
Professional sports
37
Profisport
37
Sportmarketing
30
Sports marketing
30
Consumer behaviour
25
Football
17
Fußball
17
Sport policy
16
Sportpolitik
16
Management
15
USA
15
United States
15
Big event
12
Großveranstaltung
12
Organisation
10
Organization
10
Sponsoring
10
Sponsorship
10
sport events
10
Event-Marketing
9
Sport organization
9
Sportorganisation
9
Sports economics
9
Sportökonomik
9
Stakeholder
6
Welt
6
World
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Customer satisfaction
5
Großbritannien
5
Kundenzufriedenheit
5
Motivation
5
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English
33
Author
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Funk, Daniel C.
7
Filo, Kevin
4
Jordan, Jeremy S.
3
Sato, Mikihiro
3
Sveinson, Katherine
3
Baker, Bradley J.
2
Du, James
2
Fairley, Sheranne
2
Heere, Bob
2
Kennedy, Heather
2
O'Reilly, Norm
2
Alpert, Frank
1
Armenakyan, Anahit
1
Bravo, Gonzalo
1
Brison, Natasha
1
Brown, Matthew T.
1
Burch, Lauren M.
1
Burk, Verena
1
Byon, Kevin K.
1
Cameron, Robyn
1
Cisyk, Jeffrey
1
Cornwell, T. Bettina
1
Courty, Pascal
1
Cunningham, George B.
1
Delia, Elizabeth B.
1
Doyle, Jason P.
1
Drayer, Joris
1
Eagleman, Andrea
1
Farrell, Annemarie
1
Fechner, David
1
Fields, Sarah K.
1
Fink, Janet S.
1
Gao, Fei
1
Gong, Hua
1
Green, Chris
1
Grimmer, Christoph G.
1
Hayduk, Ted, III
1
Heslop, Louise A.
1
Hoeber, Larena
1
Hornby, Glen
1
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
European Sport management quarterly : ESMQ
27
International journal of sport management and marketing : IJSMM
27
International journal of sports marketing & sponsorship
26
Journal of sports economics
23
Sport management review
18
International journal of sport finance
16
Tourism management : research, policies, practice
14
International journal of event and festival management
13
Journal of business research : JBR
13
Journal of travel and tourism marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Sport, Business and Management : an international journal ; SBM
5
Tourism economics : the business and finance of tourism and recreation
5
European journal of marketing : EJM
4
Tourism management perspectives : TMP
4
Applied economics
3
Applied economics letters
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
Behavioural sports economics : a research companion
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Gabler Research / Event- und Impaktforschung
2
International journal of contemporary hospitality management
2
International journal of management and marketing research : IJMMR
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
Marketing intelligence & planning
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Strategies in sports marketing : technologies and emerging trends
2
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ECONIS (ZBW)
33
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33
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1
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
2
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
3
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
4
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
5
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
6
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
7
The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Hayduk, Ted, III
;
Brison, Natasha
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10012744665
Saved in:
8
Stadium giveaway promotions : how many items to give and the impact on ticket sales in live sports
Cisyk, Jeffrey
;
Courty, Pascal
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10012744674
Saved in:
9
Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Gong, Hua
;
Watanabe, Nicholas M.
;
Soebbing, Brian P.
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 254-265
Persistent link: https://www.econbiz.de/10012658727
Saved in:
10
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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