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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Internet marketing"
~subject:"Online-Marketing"
~subject:"Tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Internet marketing
Online-Marketing
Tourism marketing
Brand image
141
Markenimage
141
Brand management
81
Markenführung
81
Consumer behaviour
70
Konsumentenverhalten
70
Tourismusmarketing
59
Destination management
50
Destinationsmanagement
50
Holiday behaviour
39
Urlaubsverhalten
39
Beziehungsmarketing
32
Brand
32
Designation of origin
32
Herkunftsbezeichnung
32
Markenartikel
32
Relationship marketing
32
destination image
28
Tourism destination
25
Tourismusregion
25
Customer satisfaction
18
Kundenzufriedenheit
18
Tourism
18
Tourismus
18
Social Web
14
Social web
14
Marketing management
10
Marketingmanagement
10
Emotion
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Personality psychology
8
Persönlichkeitspsychologie
8
Viral marketing
8
Virales Marketing
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brand equity
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Advertising effects
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International tourism
6
Internationaler Tourismus
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Article
68
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Aufsatz in Zeitschrift
Article in journal
68
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English
68
Author
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Stylidis, Dimitrios
4
Stepchenkova, Svetlana
3
Assaker, Guy
2
Dolnicar, Sara
2
Gnoth, Juergen
2
Johnson, Lester W.
2
Kim, Hany
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Perdue, Richard R.
2
Shin, Hakseung
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Alaei, Ali Reza
1
Almubarak, Alanoud F.
1
Apostolopoulou, Artemisia
1
Assaf, A. Georges
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
Beckman, Eric
1
Bekk, Magdalena
1
Belhassen, Yaniv
1
Ben-Shaul, Michal
1
Benckendorff, Pierre
1
Bennett, Marion
1
Biran, Avital
1
Boksberger, Philipp
1
Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Bui, Vinh
1
Butler, Richard
1
Campelo, Adriana
1
Cano Guervos, R. A.
1
Castañeda García, J. Alberto
1
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Published in...
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Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
70
Journal of business research : JBR
61
Journal of travel and tourism marketing
61
Tourism management perspectives : TMP
37
The journal of product & brand management
34
International journal of internet marketing and advertising : IJIMA
33
Journal of retailing and consumer services
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
26
Journal of vacation marketing
26
The journal of brand management : an international journal
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Cogent business & management
21
Journal of vacation marketing : an international journal
19
Journal of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Journal of hospitality and tourism insights
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
14
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the review of marketing communications
12
Tourism review
12
Journal of hospitality marketing & management
11
Journal of promotion management : JPM
11
Tourism and hospitality research : THR
11
International journal of leisure and tourism marketing : IJLTM
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Theoretical and applied economics : GAER review
9
European research studies
8
International journal of hospitality management
8
Administrative Sciences : open access journal
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of sports marketing & sponsorship
7
Journal of Islamic marketing
7
Journal of advertising research
7
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ECONIS (ZBW)
68
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1
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
2
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
3
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
4
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
7
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
8
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
9
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
10
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
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