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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Phau, Ian"
~source:"econis"
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Brand management
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Phau, Ian
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Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
5
Journal of fashion marketing and management
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The journal of brand management : an international journal
3
Australasian marketing journal
2
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Journal of promotion management : JPM
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Brand management ; Vol. 4
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Country of origin effect : looking back and moving forward
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European journal of marketing : EJM
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International journal of consumer studies
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ECONIS (ZBW)
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The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
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