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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Kundenintegration"
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Kundenintegration
Brand management
214
Markenführung
214
Consumer behaviour
122
Konsumentenverhalten
122
Brand image
120
Markenimage
120
Brand
76
Markenartikel
76
Beziehungsmarketing
52
Relationship marketing
52
Marketing management
30
Marketingmanagement
30
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Advertising effects
17
Werbewirkung
17
Brand loyalty
15
Corporate reputation
13
Customer integration
13
Firmenimage
13
Brand architecture
11
Customer satisfaction
11
Designation of origin
11
Emerging economies
11
Herkunftsbezeichnung
11
Kundenzufriedenheit
11
Luxury goods
11
Luxusgüter
11
Narrative Methode
11
Narrative method
11
Schwellenländer
11
Firm performance
10
Markentreue
10
Unternehmenserfolg
10
Corporate Social Responsibility
9
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9
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Abbasi, Amir Zaib
1
Aimé, Isabelle
1
Bapat, Dhananjay
1
Bozkurt, Sıddık
1
Brito, Eliane Pereira Zamith
1
Brooks, Simon
1
Campbell, Colin L.
1
Fabrize, Robert
1
Ferraro, Carla
1
France, Cassandra
1
Grace, Debra
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Hollebeek, Linda
1
Hollebeek, Linda D.
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Ketron, Seth
1
Khan, Imran
1
Le Quynh Hoa
1
Lloyd, Stephen
1
McGouran, Cathy
1
Merrilees, Bill
1
Miller, Dale
1
Phan Tan Luc
1
Rasul, Tareq Faizur
1
Rather, Raouf Ahmad
1
Rosenthal, Benjamin
1
Sands, Sean
1
Shao, Wei
1
Tan Vo Thanh
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Thomas, Lauren Josie
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Thu Hang Hoang
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Tran, Gina A.
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1
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Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
36
The journal of brand management : an international journal
19
The journal of product & brand management
15
Journal of retailing and consumer services
11
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing theory
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of creating value
3
Journal of electronic commerce research : JECR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of internet commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Swarm Branding : Markenführung im Zeitalter von Web 2.0
3
The service industries journal
3
Business horizons
2
Electronic commerce research
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for international business and entrepreneurship development
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of media business studies
2
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ECONIS (ZBW)
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1
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
4
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
5
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
6
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
7
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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