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~isPartOf:"Journal of strategic marketing"
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Relationship marketing
International marketing
32
Internationales Marketing
32
Marketing management
11
Marketingmanagement
11
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
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Emerging economies
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Schwellenländer
4
Beziehungsmarketing
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China
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Export
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Firm performance
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Globalisierung
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Globalization
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Innovation
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Internet marketing
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KMU
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SME
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Unternehmenserfolg
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internal marketing
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B-to-B-Marketing
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Business-to-business marketing
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Cross-cultural research
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Boukis, Achilleas
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Cawsey, Timothy
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Kaminakis, Kostas
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Kostopoulos, Ioannis
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Modi, Pratik
1
Rowley, Jennifer
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Sahi, Gurjeet Kaur
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Siampos, Anastasios
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Journal of strategic marketing
Marketing intelligence & planning
Journal of international marketing
16
International marketing review
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International business review : the official journal of the European International Business Academy
5
Journal of international trade & commerce
3
The journal of business & industrial marketing
3
Advances in business marketing and purchasing
2
Contributions to Management Science
2
Deep knowledge of B2B relationships within and across borders
2
European research studies
2
Internal marketing : directions for management
2
International journal of contemporary hospitality management
2
International journal of management and economics
2
Internationalisierung von Vertrieb und Handel
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Review of marketing research
2
SpringerLink / Bücher
2
The journal of services marketing
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Advances in international marketing
1
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific business review
1
Best practices in international marketing
1
Betriebswirtschaft
1
Businesses
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Direct marketing : an international journal
1
Diskussionsarbeit
1
Emerald insight
1
Entrepreneurship in international marketing
1
European journal of marketing
1
European management journal
1
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
2
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
3
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
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