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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Experiment
Personality psychology
Relationship marketing
Consumer behaviour
463
Konsumentenverhalten
463
Brand management
98
Markenführung
98
Brand image
92
Markenimage
92
Beziehungsmarketing
87
Brand
58
Markenartikel
58
Customer satisfaction
49
Kundenzufriedenheit
49
Advertising effects
46
Werbewirkung
46
Internet marketing
32
Online-Marketing
32
Social Web
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Social web
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Viral marketing
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Virales Marketing
32
Emotion
30
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26
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Theory
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Online retailing
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Online-Handel
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Marketingmanagement
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128
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Pervan, Simon J.
4
Fernandes, Teresa
3
Japutra, Arnold
3
Roy, Sanjit
3
Bove, Liliana L.
2
Chen, Qimei
2
Doorn, Jenny van
2
Kim, Jungkeun
2
Martin, Brett
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
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Simkin, Lyndon
2
Tam, Leona
2
Wilkins, Stephen
2
Aali, Abdulrahman Yousef al-
1
Aguirre-Rodriguez, Alexandra
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Sohel
1
Ahn, Jiseon
1
Ahuvia, Aaron
1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Almubarak, Alanoud F.
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1
Amawate, Vibhas
1
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1
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1
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1
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1
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1
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1
Bearden, William O.
1
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1
Beerli, Asunción
1
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Journal of strategic marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
545
Journal of business research : JBR
501
International journal of hospitality management
212
Psychology & marketing
157
The journal of services marketing
120
The journal of product & brand management
119
Journal of consumer research : JCR ; an interdisciplinary bimonthly
111
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
100
Journal of travel and tourism marketing
97
The journal of brand management : an international journal
96
Asia Pacific journal of marketing and logistics
88
Journal of retailing
87
Journal of the Academy of Marketing Science
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of hospitality marketing & management
79
Tourism management : research, policies, practice
79
European journal of marketing : EJM
77
International journal of contemporary hospitality management
77
Cogent business & management
74
International journal of consumer studies
68
Journal of marketing research : JMR
68
Journal of economic behavior & organization : JEBO
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
The service industries journal
67
Journal of marketing
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Marketing intelligence & planning
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of service research : JSR
56
Services marketing quarterly
55
SpringerLink / Bücher
55
Journal of behavioral and experimental economics
53
Journal of economic psychology : research in economic psychology and behavioral economics
53
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
52
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ECONIS (ZBW)
128
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
7
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
8
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
9
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
10
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
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