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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Online-Handel"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Online-Handel
Personality psychology
Relationship marketing
Consumer behaviour
486
Konsumentenverhalten
486
Brand management
110
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110
Brand image
101
Markenimage
101
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92
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53
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Journal of strategic marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
764
Journal of business research : JBR
594
International journal of hospitality management
226
Psychology & marketing
149
The journal of services marketing
131
The journal of product & brand management
121
Cogent business & management
120
Asia Pacific journal of marketing and logistics
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
International journal of electronic marketing and retailing : IJEMR
108
Journal of retailing
107
Journal of internet commerce
106
The journal of brand management : an international journal
99
The international review of retail, distribution and consumer research
98
Journal of the Academy of Marketing Science
97
Journal of travel and tourism marketing
96
International journal of consumer studies
93
Journal of hospitality marketing & management
92
International journal of contemporary hospitality management
91
International journal of retail & distribution management
91
International journal of internet marketing and advertising : IJIMA
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Electronic commerce research
81
International journal of retail and distribution management
77
The service industries journal
76
Tourism management : research, policies, practice
76
European journal of marketing : EJM
75
Journal of marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
66
Marketing intelligence & planning
65
Journal of fashion marketing and management
63
Information systems research : ISR
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of service management
60
Journal of electronic commerce research : JECR
59
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ECONIS (ZBW)
130
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
5
Reviving unorganized retail stores post-COVID-19
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10014553161
Saved in:
6
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
7
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
8
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
9
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
10
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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