//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Martin, Brett"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Business-to-business marketing
Firmenimage
Produktentwicklung
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
1
Designation of origin
1
Destination management
1
Destination marketing
1
Destinationsmanagement
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Herkunftsbezeichnung
1
London
1
Norm
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Social norm
1
Social relations
1
Soziale Beziehungen
1
Soziale Norm
1
Tourism destination
1
Tourism marketing
1
Tourismusmarketing
1
Tourismusregion
1
Weibliche Arbeitskräfte
1
Women workers
1
brand trust
1
branding
1
communal relationship
1
consumer
1
destination personality
1
exchange relationship
1
gender identity
1
gender schema
1
self-congruence theory
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Martin, Brett
Japutra, Arnold
3
Bang, Nguyen
2
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Rahman, Kaleel
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles Scott
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Ben Youssef, Kamel
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Blankson, Charles
1
Bodet, Guillaume
1
Bose, Sunny
1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
Brunk, Katja H.
1
Brée, Joël
1
Chan, Anthony
1
Chanavat, Nicolas
1
Chen, Junsong
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Crespo, Cátia Fernandes
1
Curina, Ilaria
1
more ...
less ...
Published in...
All
Journal of strategic marketing
The Routledge companion to contemporary brand management
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
2
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Saved in:
3
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->