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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Customer satisfaction
Markenführung
Beziehungsmarketing
254
Relationship marketing
254
Consumer behaviour
106
Konsumentenverhalten
106
Kundenzufriedenheit
73
Dienstleistungsqualität
51
Service quality
51
Bank
43
Brand management
35
Marketing management
31
Marketingmanagement
31
Lieferantenmanagement
29
Supplier relationship management
29
Confidence
27
Vertrauen
27
Brand image
26
Markenimage
26
Social Web
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Social web
25
Customer integration
23
Kundenintegration
23
Personal banking
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Privatkundengeschäft
22
Customer value
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Kundenwert
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Betriebliche Wertschöpfung
18
Value creation
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Brand
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Markenartikel
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Internet marketing
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Online-Marketing
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India
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Indien
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Structural equation model
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Strukturgleichungsmodell
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Customer loyalty
12
Einzelhandel
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99
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Japutra, Arnold
3
Pérez, Andrea
3
Roy, Sanjit
3
Amin, Muslim
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Ketron, Seth
2
Khan, Imran
2
Mishra, Sita
2
Pervan, Simon J.
2
Rizomyliotis, Ioannis
2
Rodríguez del Bosque, Ignacio A.
2
Simkin, Lyndon
2
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1
Abdullateef, Aliyu Olayemi
1
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1
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1
Akbar, Muhammad Imad Ud Din
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amoako, George Kofi
1
Anabila, Peter
1
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Apostolos, Giovanis
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Arcand, Manon
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1
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1
Bertschy, Marjorie
1
Bhat, Suhail Ahmad
1
Biraghi, Silvia
1
Boisvert, Jean
1
Bove, Liliana L.
1
Bozkurt, Sıddık
1
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Published in...
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Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of retailing and consumer services
330
Journal of business research : JBR
259
International journal of hospitality management
162
The journal of services marketing
117
The journal of product & brand management
101
The journal of brand management : an international journal
91
Journal of hospitality marketing & management
75
The service industries journal
72
Cogent business & management
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
66
Industrial marketing management : the international journal for industrial and high-tech firms
63
Asia Pacific journal of marketing and logistics
60
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Journal of service management
51
Psychology & marketing
50
Service business
46
Journal of service research : JSR
45
Services marketing quarterly
45
SpringerLink / Bücher
44
Journal of the Academy of Marketing Science
43
The journal of business & industrial marketing
42
European journal of marketing : EJM
41
Marketing intelligence & planning
41
International journal of internet marketing and advertising : IJIMA
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of marketing
36
The TQM journal : the international review of organizational improvement
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of promotion management : innovations in planning and applied research
31
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
Journal of service research
29
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ECONIS (ZBW)
99
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
7
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
8
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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