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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Brand"
~subject:"Markenartikel"
~type:"article"
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Brand image
Brand
Markenartikel
Consumer behaviour
487
Konsumentenverhalten
487
Einzelhandel
128
Retail trade
128
Beziehungsmarketing
119
Relationship marketing
119
Brand management
90
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79
Customer satisfaction
69
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Japutra, Arnold
3
Manoli, Argyro Elisavet
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Martin, Brett
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Ahn, Jiseon
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Johnson, Lester W.
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Journal of strategic marketing
The international review of retail, distribution and consumer research
Journal of business research : JBR
424
Journal of retailing and consumer services
284
The journal of product & brand management
274
The journal of brand management : an international journal
268
Psychology & marketing
125
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
84
Journal of marketing communications
78
Journal of international consumer marketing
76
The journal of consumer marketing
68
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Marketing intelligence & planning
64
International marketing review
59
Journal of fashion marketing and management
59
Marketing letters : a journal of research in marketing
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
58
Journal of global marketing
57
Journal of marketing
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Cogent business & management
50
Journal of promotion management : innovations in planning and applied research
50
Journal of the Academy of Marketing Science
50
International journal of advertising : the review of marketing communications
48
International journal of consumer studies
48
Journal of promotion management : JPM
45
Journal of Islamic marketing
44
Journal of marketing management : MM
43
International journal of internet marketing and advertising : IJIMA
42
Journal of travel and tourism marketing
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of advertising : the quarterly review of marketing communications
39
The IUP journal of brand management : IJBRM
39
Journal of marketing research : JMR
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of international marketing
35
European journal of marketing
34
Qualitative market research : an international journal
34
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ECONIS (ZBW)
89
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89
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
8
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
9
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
10
Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
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