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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"SME"
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Markenführung
SME
International marketing
33
Internationales Marketing
33
Brand management
13
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Emerging economies
6
Internal branding
6
Schwellenländer
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HR marketing
5
Personalmarketing
5
Brand
4
China
4
Markenartikel
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Arbeitsverhalten
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Export
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Innovation
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International market entry
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Internationaler Markteintritt
3
Perception
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Unternehmenserfolg
3
Wahrnehmung
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Work behaviour
3
internal marketing
3
Business start-up
2
Competition
2
Competitive advantage
2
Consumer behavior
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Corporate Social Responsibility
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Corporate culture
2
Corporate social responsibility
2
Designation of origin
2
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2
Employer branding
2
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15
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Abratt, Russell
1
Afshardoost, Mona
1
Ar, Aybeniz Akdeniz
1
Athaide, Gerard A.
1
Bendixen, Michael
1
Biedenbach, Galina
1
Bowden, Jana
1
Buccieri, Dominic
1
Crespo, Cátia Fernandes
1
Du Preez, Rose
1
Eshaghi, Mohammad Sadegh
1
Frank, Phillip
1
Godey, Bruno
1
Gross, Andrew C.
1
Han, Bangwool
1
Iglesias, Oriol
1
Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Kara, Ali
1
Klink, Richard R.
1
Lai, Chantal
1
Lee, Sang Bong
1
Lievens, Filip
1
Manzhynski, Siarhei
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Perks, Keith J.
1
Saini, Gordhan K.
1
Sakurai, Yuka
1
Saleem, Fathima Zahara
1
Sok, Phyra
1
Srivastava, Mukta
1
Srivastava, Rajesh K.
1
Suh, Taewon
1
Watchravesringkan, Kittichai
1
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Journal of strategic marketing
The journal of product & brand management
International marketing review
36
Journal of business research : JBR
33
Journal of international marketing
31
The journal of brand management : an international journal
24
Journal of global marketing
17
SpringerLink / Bücher
14
Journal of international consumer marketing
11
International business review : the official journal of the European International Business Academy
10
International journal of business and globalisation : IJBG
10
Journal of euromarketing
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Asia Pacific journal of marketing and logistics
6
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Marketing intelligence & planning
6
Advances in international marketing
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
Springer eBook Collection
5
The journal of business & industrial marketing
5
European research studies
4
IMADI.net-Projektbericht
4
Innovatives Markenmanagement
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international entrepreneurship
4
Journal of retailing and consumer services
4
Journal of world business : JWB
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Management international review : mir ; journal of international business
4
Small business economics : an entrepreneurship journal
4
Brand management in emerging markets : theories and practice
3
Business horizons
3
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
3
International business and economics research journal
3
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ECONIS (ZBW)
15
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1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
5
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
6
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
7
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
8
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
9
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
10
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
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