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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Merrilees, Bill"
~type_genre:"Article in journal"
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Brand management
8
Markenführung
8
Brand image
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Firm performance
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Unternehmenserfolg
2
Anti-brand
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Attachment
1
Beziehungsmarketing
1
Brand architecture
1
Brand behaviour funnel
1
Brand orientation
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Brand strategy
1
Branding
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Branding in higher education
1
Competitive strategy
1
Corporate branding
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Customer satisfaction
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Customer-contact employees
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Dark side
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Emotion
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Großbritannien
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Bang, Nguyen
De Chernatony, Leslie
Merrilees, Bill
Melewar, T. C.
7
Japutra, Arnold
4
Rahman, Kaleel
4
Leenders, Mark A. A. M.
3
Leicht, Thomas
3
Martin, Brett
3
Sarkar, Abhigyan
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Simkin, Lyndon
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Areni, Charles Scott
2
Ben Youssef, Kamel
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Brown, Stephen
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Casidy, Riza
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Corkindale, David
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Das, Gopal
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Ekinci, Yuksel
2
Kadembo, Ernest M.
2
Lim, Weng Marc
2
Lopez, Carmen
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Manoli, Argyro Elisavet
2
Roy, Sanjit
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Stevens, Vidar
2
Woodside, Arch G.
2
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
Agrawal, Richa
1
Agrawal, Shivan
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1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
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Al-Hajla, Ali Homaid
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Andriopoulos, Constantine
1
Andronikidis, Andreas
1
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Journal of strategic marketing
The marketing review
Journal of business research : JBR
16
The journal of brand management : an international journal
14
European journal of marketing : EJM
5
The journal of product & brand management
5
International studies of management and organization
4
Marketing intelligence & planning
4
Qualitative market research : an international journal
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Australasian marketing journal
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of marketing management : MM
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Journal for international business and entrepreneurship development
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
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ECONIS (ZBW)
8
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date (oldest first)
1
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
2
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
4
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
5
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
7
The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
8
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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