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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~person:"Piercy, Niall"
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Piercy, Niall
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Journal of strategic marketing
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Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
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2
Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Piercy, Niall
- In:
The marketing review
10
(
2010
)
4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10008760555
Saved in:
3
The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
Saved in:
4
Framing the problematic relationship between the marketing and operations functions
Piercy, Niall
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10003494022
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