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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
241
Marketingmanagement
241
Marketing
54
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
KMU
27
SME
27
market orientation
27
Strategic management
26
Strategisches Management
26
Competitive advantage
21
Wettbewerbsvorteil
21
Innovation
20
Internet marketing
18
Online-Marketing
18
Brand image
15
Emerging economies
15
Markenimage
15
Schwellenländer
15
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14
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14
Innovation management
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Innovationsmanagement
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Social web
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marketing strategy
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Erfolgsfaktor
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International marketing
10
Internationales Marketing
10
Lieferantenmanagement
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10
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10
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270
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270
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Gilmore, Audrey
10
Lane, Nikala
7
O'Cass, Aron
6
Gupta, Mahesh Chander
4
Modi, Pratik
4
Piercy, Niall
4
Sahi, Gurjeet Kaur
4
Baron, Steve
3
Brennan, Ross
3
Carson, David
3
Gao, Yuhui
3
Mattsson, Jan
3
Melewar, T. C.
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Piercy, Nigel
3
Simkin, Lyndon
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Brown, Stephen
2
Coffie, Stanley
2
Cravens, David W.
2
Crick, James M.
2
Dibb, Sally
2
Durkin, Mark
2
Engelen, Andreas
2
Harrigan, Paul
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Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Leenders, Mark A. A. M.
2
Mavondo, Felix T.
2
McDowell, Raymond
2
Merrilees, Bill
2
Miles, Morgan P.
2
Osaki, Takanori
2
Ozuem, Wilson
2
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Published in...
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Journal of strategic marketing
The marketing review
Journal of business research : JBR
388
Industrial marketing management : the international journal for industrial and high-tech firms
291
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Journal of the Academy of Marketing Science
154
Journal of marketing
139
The journal of business & industrial marketing
117
Journal of marketing communications
106
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Marketing : ZFP ; journal of research and management
66
Journal of advertising research
65
The journal of brand management : an international journal
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Journal of business-to-business marketing
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Business horizons
54
Journal of business economics : JBE
54
Journal of business ethics : JOBE
54
AMS review : official publication of the Academy of Marketing Science
53
International journal of technology marketing : IJTMkt
50
Journal of historical research in marketing
50
Harvard-Business-Manager : das Wissen der Besten
49
International marketing review
48
Journal of macromarketing
48
Journal of global marketing
47
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
47
The journal of product & brand management
46
Marketing letters : a journal of research in marketing
45
Psychology & marketing
45
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ECONIS (ZBW)
270
Showing
1
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10
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270
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date (oldest first)
1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
7
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
8
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
9
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
10
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
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