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~isPartOf:"Journal of strategic marketing"
~person:"Almubarak, Alanoud F."
~person:"Inegbedion, Henry Egbezien"
~subject:"Markenartikel"
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Almubarak, Alanoud F.
Inegbedion, Henry Egbezien
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Modelling brand loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien
;
Obadiaru, Eseosa
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 583-598
Persistent link: https://www.econbiz.de/10012202781
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2
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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