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~isPartOf:"Journal of strategic marketing"
~person:"Canhoto, Ana Isabel Domingos"
~person:"Fernandes, Teresa"
~person:"Simkin, Lyndon"
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Beziehungsmarketing
12
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12
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6
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5
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Brand image
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Canhoto, Ana Isabel Domingos
Fernandes, Teresa
Simkin, Lyndon
Dibb, Sally
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
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Thaichon, Park
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Jebarajakirthy, Charles
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Ketron, Seth
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Mattsson, Jan
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Mishra, Sita
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Naumann, Earl
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Ngo, Liem Viet
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O'Cass, Aron
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Siahtiri, Vida
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Journal of strategic marketing
Journal of retailing and consumer services
2
The marketing review
2
Cogent business & management
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketing intelligence & planning
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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The journal of services marketing
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ECONIS (ZBW)
12
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
4
The role of customer management capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos
;
Meadows, Maureen
;
Ball, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
Saved in:
5
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
6
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
7
Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena
;
Simkin, Lyndon
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
Saved in:
8
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
9
The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa
;
Neves, Sara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
Saved in:
10
Emerging segmentation practices in the age of the social customer
Canhoto, Ana Isabel Domingos
;
Clark, Moira
;
Fennemore, Paul
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 413-428
Persistent link: https://www.econbiz.de/10009781110
Saved in:
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