//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
197
Konsumentenverhalten
197
Beziehungsmarketing
65
Relationship marketing
65
Brand management
62
Markenimage
56
Customer satisfaction
39
Kundenzufriedenheit
39
Brand
31
Markenartikel
31
Social Web
24
Dienstleistungsqualität
23
Internet marketing
21
Marketing management
18
Marketingmanagement
18
Online retailing
17
Online-Handel
17
Einzelhandel
16
Retail trade
16
Viral marketing
16
Virales Marketing
16
Confidence
13
Vertrauen
13
Customer integration
11
Emerging economies
11
Kundenintegration
11
Schwellenländer
11
Betriebliche Wertschöpfung
10
Personality psychology
10
Persönlichkeitspsychologie
10
Value creation
10
trust
10
Sportmarketing
9
Sports marketing
9
Advertising effects
8
more ...
less ...
Online availability
All
Undetermined
86
Free
4
Type of publication
All
Article
106
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Festschrift
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
106
Language
All
English
106
Author
All
Fernandes, Teresa
3
Japutra, Arnold
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Ahn, Jiseon
2
Casidy, Riza
2
Conduit, Jodie
2
Johnson, Lester W.
2
Ketron, Seth
2
Khan, M. Sajid
2
Leckie, Civilai
2
Lim, Weng Marc
2
Michaelidou, Nina
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amendah, Eklou
1
Anantharaman, Rajesh
1
Anderl, Eva
1
Anwar, Ali
1
Apostolopoulou, Artemisia
1
Apostolos, Giovanis
1
Ashraf, Abdul R.
1
Baidoun, Samir D.
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerji, Diptiman
1
Bang, Nguyen
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Billore, Aditya
1
Biraghi, Silvia
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
787
Journal of retailing and consumer services
701
The journal of product & brand management
312
International journal of hospitality management
307
The journal of brand management : an international journal
299
Psychology & marketing
192
Asia Pacific journal of marketing and logistics
166
Journal of marketing communications
166
International journal of internet marketing and advertising : IJIMA
153
Journal of travel and tourism marketing
138
The journal of services marketing
134
International journal of contemporary hospitality management
131
Cogent business & management
130
European journal of marketing : EJM
128
International journal of advertising : the review of marketing communications
127
Journal of hospitality marketing & management
125
Marketing intelligence & planning
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of international consumer marketing
111
International journal of consumer studies
108
Journal of promotion management : innovations in planning and applied research
107
Journal of marketing
102
Journal of the Academy of Marketing Science
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The service industries journal
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
International journal of electronic marketing and retailing : IJEMR
96
Journal of marketing management : MM
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Technological forecasting & social change : an international journal
91
The journal of consumer marketing
91
Journal of internet commerce
90
Journal of global marketing
89
Tourism management : research, policies, practice
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Marketing letters : a journal of research in marketing
86
Journal of fashion marketing and management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
3
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
4
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
5
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
6
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
7
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
8
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
9
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
10
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->