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~isPartOf:"Journal of strategic marketing"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Beziehungsmarketing
United States
Consumer behaviour
194
Konsumentenverhalten
194
Relationship marketing
65
Brand management
59
Markenführung
59
Brand image
53
Markenimage
53
Customer satisfaction
39
Kundenzufriedenheit
39
Brand
30
Markenartikel
30
Social Web
24
Social web
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
21
Online-Marketing
21
Marketing management
18
Marketingmanagement
18
Online retailing
17
Online-Handel
17
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Retail trade
16
Viral marketing
15
Virales Marketing
15
Confidence
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Vertrauen
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Customer integration
11
Emerging economies
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Kundenintegration
11
Personality psychology
11
Persönlichkeitspsychologie
11
Schwellenländer
11
Betriebliche Wertschöpfung
10
Value creation
10
trust
10
Advertising effects
8
Emotion
8
Preismanagement
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Pervan, Simon J.
4
Fernandes, Teresa
3
Japutra, Arnold
3
Roy, Sanjit
3
Bove, Liliana L.
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Mishra, Sita
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
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1
Ahmed, Sohel
1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Alexander, Nicholas
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anderl, Eva
1
Apostolos, Giovanis
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Baumann, Chris
1
Beerli, Asunción
1
Ben Slimane, Karim
1
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1
Bilgihan, Anil
1
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1
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1
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1
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1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Butaney, Gul T.
1
Carpenter, Jason
1
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Journal of strategic marketing
Journal of retailing and consumer services
561
Journal of business research : JBR
514
Working paper / National Bureau of Economic Research, Inc.
248
International journal of hospitality management
220
Journal of consumer research : JCR ; an interdisciplinary bimonthly
172
Psychology & marketing
168
The journal of services marketing
129
International journal of advertising : the review of marketing communications
126
Journal of marketing communications
125
The journal of product & brand management
123
Journal of the Academy of Marketing Science
102
Asia Pacific journal of marketing and logistics
100
The journal of brand management : an international journal
99
Journal of hospitality marketing & management
94
Cogent business & management
86
European journal of marketing : EJM
86
Journal of advertising research
86
International journal of internet marketing and advertising : IJIMA
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
International journal of consumer studies
84
Journal of travel and tourism marketing
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of marketing
83
The journal of consumer marketing
83
International journal of contemporary hospitality management
81
Journal of promotion management : innovations in planning and applied research
81
Journal of retailing
80
International journal of retail & distribution management
77
Journal of fashion marketing and management
74
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of international consumer marketing
69
Services marketing quarterly
67
Industrial marketing management : the international journal for industrial and high-tech firms
66
The international review of retail, distribution and consumer research
66
The service industries journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
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ECONIS (ZBW)
71
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
4
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
8
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
9
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
10
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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