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~isPartOf:"Journal of strategic marketing"
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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Brand equity
Consumer behaviour
Internationales Marketing
Brand management
107
Markenführung
107
Konsumentenverhalten
59
Brand image
53
Markenimage
53
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Marketing management
24
Marketingmanagement
24
Social Web
11
Social web
11
Internet marketing
10
Narrative Methode
10
Narrative method
10
Online-Marketing
10
Advertising effects
7
Corporate reputation
7
Customer satisfaction
7
Firmenimage
7
Kundenzufriedenheit
7
Luxury goods
7
Luxusgüter
7
Werbewirkung
7
branding
7
market orientation
7
Brand loyalty
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer integration
6
Firm performance
6
Kundenintegration
6
Lieferantenmanagement
6
Markentreue
6
Supplier relationship management
6
Unternehmenserfolg
6
Brand architecture
5
Emotion
5
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Undetermined
50
Free
2
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Article
60
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60
Aufsatz in Zeitschrift
60
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English
60
Author
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Japutra, Arnold
3
Martin, Brett
3
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Michaelidou, Nina
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Asamoah, Emmanuel
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Boshoff, Christo
1
Bowden, Jana
1
Brataas, Andrea
1
Bridson, Kerrie
1
Brooks, Simon
1
Chan, Anthony
1
Chanavat, Nicolas
1
Cheung, Fung Yi Millissa
1
Chien, P. Monica
1
Choudhury, Musfiq Mannan
1
Christodoulides, George
1
Cioppi, Marco
1
Coffie, Stanley
1
Crespo, Cátia Fernandes
1
Curina, Ilaria
1
Das, Gupta
1
Das, Subhankar
1
Desbordes, Michel
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
436
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
256
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
86
International journal of hospitality management
78
Journal of marketing communications
78
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
Journal of international consumer marketing
61
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
57
International marketing review
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
52
Journal of marketing
49
Journal of promotion management : JPM
49
The journal of consumer marketing
49
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of international marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of retailing
36
Journal of Islamic marketing
35
European journal of marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
The international review of retail, distribution and consumer research
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
60
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1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mei, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
4
Guest editorial: contemporary Issues in luxury marketing and
branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
5
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
6
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
7
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
8
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
9
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
10
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
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