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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
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Brand image
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Marketing theory
Marketing management
183
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Firm performance
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30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
25
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21
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Akaka, Melissa Archpru
1
Andriopoulos, Constantine
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Anees-ur-Rehman, Muhammad
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Banerjee, Shubhomoy
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Srivastava, Rajesh K.
1
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1
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1
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Journal of strategic marketing
SpringerLink / Bücher
61
Europäische Hochschulschriften / 5
52
Gabler Edition Wissenschaft
41
Journal of business research : JBR
40
Lehrbuch
30
The journal of product & brand management
23
Schriften zu Marketing und Management
22
Journal of marketing management : MM
21
European journal of marketing : EJM
20
Industrial marketing management : the international journal for industrial and high-tech firms
20
Springer eBook Collection / Business and Economics
19
Journal of the Academy of Marketing Science
17
Neue betriebswirtschaftliche Forschung : Nbf
16
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
Journal of marketing communications
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Journal of marketing
13
Berichte aus der Betriebswirtschaft
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
DUV : Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
10
Legends in marketing
10
DUV / Wirtschaftswissenschaft
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Erfurter Hefte zum angewandten Marketing
8
Gabler-Edition Wissenschaft
8
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Marketing : ZFP ; journal of research and management
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
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ECONIS (ZBW)
12
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1
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
2
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Saved in:
7
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
8
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
9
A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles
;
Cowan, Kirsten
;
Crawford, John C.
; …
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
Saved in:
10
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
1
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