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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Web 2.0 technologies
Internet marketing
42
Online-Marketing
42
Social Web
31
Social web
31
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
15
Relationship marketing
15
Marketing management
13
Marketingmanagement
13
Brand management
10
Markenführung
10
social media
9
Online retailing
8
Online-Handel
8
E-commerce
7
Electronic Commerce
7
Internet
6
Markenimage
6
Brand
5
Markenartikel
5
Viral marketing
5
Virales Marketing
5
Social network
4
Soziales Netzwerk
4
Advertising
3
Betriebliche Wertschöpfung
3
Bibliometrics
3
Bibliometrie
3
Customer integration
3
Customer satisfaction
3
Firm performance
3
Kundenintegration
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Social media
3
Unternehmenserfolg
3
Value creation
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8
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English
8
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Johnson, Lester W.
2
Almubarak, Alanoud F.
1
Esmaeili, Leila
1
Fernandes, Teresa
1
Golpayegany, S. A. Hashemi
1
Horbel, Chris
1
Kumar, Jitender
1
Leckie, Civilai
1
McFarlane, Donovan A.
1
Muntinga, Daan G.
1
Nyadzayo, Munyaradzi
1
Oliveira, Marta
1
Pervan, Simon J.
1
Pontes, Halley M.
1
Popp, Bastian
1
Schivinski, Bruno
1
Weinstein, Art T.
1
Wilson, Bradley
1
Woratschek, Herbert
1
Łukasik, Przemysław
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
23
Journal of marketing communications
18
Cogent business & management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of promotion management : innovations in planning and applied research
14
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Journal of promotion management : JPM
11
Tourism management perspectives : TMP
11
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of advertising research
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Business horizons
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of fashion marketing and management
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
Journal of global marketing
5
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
5
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
6
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
8
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
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