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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Umweltmanagement"
~subject:"Welt"
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Consumer behaviour
Marketing management
Umweltmanagement
Welt
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Konsumentenverhalten
109
Brand management
87
Markenführung
87
Brand image
55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
Strategic management
40
Strategisches Management
40
Firm performance
39
Unternehmenserfolg
39
Dienstleistungsqualität
36
Service quality
36
Social Web
30
Social web
30
Lieferantenmanagement
28
Supplier relationship management
28
Brand
27
Markenartikel
27
Competitive advantage
26
Innovation
26
KMU
26
SME
26
Wettbewerbsvorteil
26
market orientation
26
Internet marketing
23
Online-Marketing
23
Emerging economies
22
Innovation management
22
Innovationsmanagement
22
Schwellenländer
22
Betriebliche Wertschöpfung
21
Value creation
21
Customer integration
20
Kundenintegration
20
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Undetermined
149
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Article
278
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5
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Article in journal
283
Aufsatz in Zeitschrift
283
Collection of articles of several authors
5
Sammelwerk
5
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English
283
Author
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Gilmore, Audrey
7
O'Cass, Aron
6
D'Souza, Clare M.
4
Pervan, Simon J.
4
Rahman, Kaleel
4
Roy, Sanjit
4
Sahi, Gurjeet Kaur
4
Simkin, Lyndon
4
Bowden, Jana
3
Fernandes, Teresa
3
Gupta, Mahesh Chander
3
Japutra, Arnold
3
Lane, Nikala
3
Leenders, Mark A. A. M.
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Reid, Mike
3
Simmons, Geoff
3
Sullivan Mort, Gillian
3
Weinstein, Art
3
Wilkins, Stephen
3
Wright, Sheila
3
Areni, Charles Scott
2
Bang, Nguyen
2
Baron, Steve
2
Ben Slimane, Karim
2
Bove, Liliana L.
2
Carson, David
2
Casidy, Riza
2
Champion, Donna
2
Chaney, Damien
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Diwan, Saloni Pawan
2
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
1,254
Journal of retailing and consumer services
857
International journal of hospitality management
828
SpringerLink / Bücher
822
Business strategy and the environment
556
Journal of business ethics : JOBE
471
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Tourism management : research, policies, practice
424
Journal of marketing management : MM
416
The journal of product & brand management
412
Industrial marketing management : the international journal for industrial and high-tech firms
410
Springer eBook Collection
399
Cogent business & management
396
The journal of brand management : an international journal
393
NBER working paper series
355
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
314
International journal of contemporary hospitality management
313
International journal of retail & distribution management
308
NBER Working Paper
297
Journal of fashion marketing and management
293
International journal of production economics
283
Research policy : policy, management and economic studies of science, technology and innovation
281
Corporate social responsibility and environmental management
280
European journal of marketing : EJM
270
Edward Elgar E-Book Archive
267
Journal of hospitality marketing & management
266
Journal of air transport management
262
Working paper
254
Technological forecasting & social change : an international journal
252
Journal of the Academy of Marketing Science
242
Psychology & marketing
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
234
Journal of risk and financial management : JRFM
229
Working paper / National Bureau of Economic Research, Inc.
229
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
225
Europäische Hochschulschriften / 5
224
Journal of marketing communications
219
Asia Pacific journal of marketing and logistics
216
Journal of marketing
210
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ECONIS (ZBW)
283
Showing
1
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10
of
283
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date (oldest first)
1
A revisit to the role of gender, age, subjective and objective
knowledge
in consumers’ attitudes towards organic food
Fatha, Latifa
;
Ayoubi, Rami
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 499-515
Persistent link: https://www.econbiz.de/10014304906
Saved in:
2
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green
knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
3
The influence of eco-label
knowledge
and trust on pro-environmental consumer behaviour in an emerging market
Khan Md. Raziuddin Taufique
;
Vocino, Andrea
;
Polonsky, …
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 511-529
Persistent link: https://www.econbiz.de/10011855054
Saved in:
4
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
5
Internal brand
management
, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
6
FMCG firms' margin
management
: consumer trade-offs among product price, quantity and quality
Wilkins, Stephen
;
Ireland, John J.
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 764-781
Persistent link: https://www.econbiz.de/10013492889
Saved in:
7
Strategic brand
management
for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
8
Environmental
management
systems : an alternative marketing strategy for sustainability
D'Souza, Clare M.
;
Marjoribanks, Timothy
;
Young, Suzanne
; …
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012202764
Saved in:
9
Approaching Key Account
Management
from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
10
Marketing strategies supporting national plans : contributions of universities
Srikaew, Anuwat
;
Baron, Steve
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10003858936
Saved in:
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