//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Relationship marketing"
~subject:"Transnational corporation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Germany
Relationship marketing
Transnational corporation
Marketing management
192
Marketingmanagement
192
Beziehungsmarketing
169
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
107
Markenführung
107
Brand image
63
Markenimage
63
Customer satisfaction
51
Kundenzufriedenheit
51
Firm performance
42
Strategic management
42
Strategisches Management
42
Unternehmenserfolg
42
Brand
39
Markenartikel
39
Dienstleistungsqualität
36
Service quality
36
Social Web
34
Social web
34
Lieferantenmanagement
30
Supplier relationship management
30
Innovation
28
Internet marketing
28
Online-Marketing
28
Competitive advantage
27
KMU
27
SME
27
Wettbewerbsvorteil
27
market orientation
27
Customer integration
25
Kundenintegration
25
Marketing
25
Emerging economies
23
Innovation management
23
Innovationsmanagement
23
Schwellenländer
23
Betriebliche Wertschöpfung
22
more ...
less ...
Online availability
All
Undetermined
105
Type of publication
All
Article
171
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
177
Aufsatz in Zeitschrift
177
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
177
Author
All
Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harker, Michael
3
Harrigan, Paul
3
Strong, Carolyn
3
Thaichon, Park
3
Akter, Shahriar
2
Arslan, Ahmad
2
Ashill, Nicholas
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Hossain, Tasnim M. Taufique
2
Jebarajakirthy, Charles
2
Johns, Raechel
2
Johnson, Lester W.
2
Ketron, Seth
2
Khojastehpour, Morteza
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Rahman, Kaleel
2
more ...
less ...
Published in...
All
Journal of strategic marketing
SpringerLink / Bücher
1,965
Journal of business research : JBR
828
Europäische Hochschulschriften / 5
784
Journal of retailing and consumer services
596
Gabler Edition Wissenschaft
595
Management international review : mir ; journal of international business
502
Industrial marketing management : the international journal for industrial and high-tech firms
472
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
376
Springer eBook Collection
368
International business review : the official journal of the European International Business Academy
337
Research
335
Springer eBook Collection / Business and Economics
330
The international journal of human resource management
328
Journal of international management
327
International journal of hospitality management
307
Research policy : policy, management and economic studies of science, technology and innovation
292
Journal of world business : JWB
246
Discussion paper
243
Discussion paper series / IZA
238
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
234
ZEW discussion papers
234
Journal of business ethics : JOBE
228
Die Bank
226
The journal of services marketing
226
European journal of international management : EJIM
222
The journal of business & industrial marketing
211
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
201
The service industries journal
199
Der Betrieb
197
Lehrbuch
192
Journal of business economics : JBE
182
Berichte aus der Betriebswirtschaft
178
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
174
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
171
Journal of the Academy of Marketing Science
170
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
159
Harvard-Business-Manager : das Wissen der Besten
154
Die Betriebswirtschaft : DBW
145
Marketing : ZFP ; journal of research and management
144
more ...
less ...
Source
All
ECONIS (ZBW)
177
Showing
21
-
30
of
177
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
22
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
23
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
24
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
25
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
26
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
27
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
28
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
29
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
30
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->