Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Jean-Laurent Viviani, Ayuko Komura and Kenichi Suzuki
| Year of publication: |
2023
|
|---|---|
| Authors: | Viviani, Jean-Laurent ; Komura, Ayuko ; Suzuki, Kenichi |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 140-153
|
| Subject: | Customer dynamics HMM (Hidden Markov Model) | performance | portfolio | risk | segmentation | Portfolio-Management | Portfolio selection | Markov-Kette | Markov chain | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1881148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303159