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~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
Einzelhandel
Event-Marketing
Markenartikel
Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
71
Konsumentenverhalten
71
Customer satisfaction
41
Kundenzufriedenheit
41
Brand management
31
Markenführung
31
Marketing management
28
Marketingmanagement
28
Service quality
28
Social Web
24
Social web
24
Customer integration
23
Kundenintegration
23
Brand image
22
Markenimage
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand
18
Betriebliche Wertschöpfung
17
Value creation
17
Confidence
16
Customer value
16
Internet marketing
16
Kundenwert
16
Online-Marketing
16
Vertrauen
16
Retail trade
13
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
10
Online retailing
9
Online-Handel
9
Strategic management
8
Strategisches Management
8
E-commerce
7
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Undetermined
42
Free
1
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Article
56
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
57
Aufsatz in Zeitschrift
57
Aufsatzsammlung
1
Language
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English
57
Author
All
Japutra, Arnold
3
Roy, Sanjit Kumar
3
Fernandes, Teresa
2
Johnson, Lester W.
2
Ketron, Seth
2
Mishra, Sita
2
Prentice, Catherine
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Simkin, Lyndon
2
Thaichon, Park
2
Weaven, Scott
2
Abratt, Russell
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Akter, Shahriar
1
Almubarak, Alanoud F.
1
Anderl, Eva
1
Anderson, Jeffrey E.
1
Apostolos, Giovanis
1
Ashill, Nicholas
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Beerli, Asunción
1
Bendixen, Michael
1
Biraghi, Silvia
1
Boisvert, Jean
1
Burford, Oksana
1
Butaney, Gul T.
1
Campbell, Colin L.
1
Carlini, Joan
1
Casidy, Riza
1
Chatterjee, Ravi
1
Chatterjee, Swagato
1
Chauhan, Sumedha
1
Chiagouris, Larry
1
Coelho, Filipe
1
Colton, Deborah
1
Diaz-Meneses, Gonzalo
1
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Published in...
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Journal of strategic marketing
Journal of retailing and consumer services
387
Journal of business research : JBR
234
International journal of hospitality management
159
The journal of services marketing
111
Journal of hospitality marketing & management
89
The service industries journal
89
The journal of brand management : an international journal
83
International journal of contemporary hospitality management
82
Journal of travel and tourism marketing
77
The journal of product & brand management
76
Tourism management : research, policies, practice
65
Journal of retailing
62
Services marketing quarterly
60
SpringerLink / Bücher
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Cogent business & management
57
Journal of service management
53
Journal of service research : JSR
53
The international review of retail, distribution and consumer research
53
Asia Pacific journal of marketing and logistics
50
Marketing intelligence & planning
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of retail & distribution management
48
Service business
48
Psychology & marketing
46
International journal of retail and distribution management
43
European journal of marketing : EJM
39
The TQM journal : the international review of organizational improvement
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of service research
33
Journal of the Academy of Marketing Science
32
International journal of event and festival management
31
Journal of marketing
30
International journal of quality and service sciences
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of air transport management
25
Managing service quality : MSQ ; an international journal
25
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ECONIS (ZBW)
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11
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
12
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
13
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
14
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
15
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
16
Service composite quality as a strategic measure of patient well-being
Anderson, Jeffrey E.
;
Nguyen, Carlin
;
Tofighi, Maryam
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 940-960
Persistent link: https://www.econbiz.de/10014305059
Saved in:
17
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
18
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
19
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
20
Building consumer-brand relationships through brand
experience
and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
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