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~isPartOf:"Journal of strategic marketing"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Journal of strategic marketing
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
8
Journal of travel and tourism marketing
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Journal of marketing research : JMR
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International journal of sport management and marketing : IJSMM
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of targeting, measurement and analysis for marketing
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Developing a high-performance clustering framework for global market segmentation and strategic profiling
Kimiagari, Salman
;
Keivanpour, Samira
;
Haverila, Matti
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
Saved in:
2
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
3
Cell phone product-market segments using product features as a cluster variate : a multi-country study
Haverila, Matti
;
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10009732231
Saved in:
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