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~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"SME"
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Konsumentenverhalten
Markenführung
SME
International marketing
18
Internationales Marketing
18
Marketing management
8
Marketingmanagement
8
Consumer behaviour
5
Brand image
3
Brand management
3
Emerging economies
3
Export
3
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3
Innovation
3
Markenimage
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Schwellenländer
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Unternehmenserfolg
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internal marketing
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Afshardoost, Mona
1
Bowden, Jana
1
Buccieri, Dominic
1
Butt, Muhammad Mohsin
1
Crespo, Cátia Fernandes
1
Eshaghi, Mohammad Sadegh
1
Gross, Andrew C.
1
Heffernan, Troy
1
Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Mols, Niels Peter
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Perks, Keith J.
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Sakurai, Yuka
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Sok, Phyra
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Wilkins, Stephen
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Journal of strategic marketing
International marketing review
59
Journal of business research : JBR
54
Journal of international marketing
51
Journal of global marketing
34
Journal of international consumer marketing
26
The journal of brand management : an international journal
24
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
17
International business review : the official journal of the European International Business Academy
14
Journal of euromarketing
13
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
The journal of product & brand management
13
International journal of business and globalisation : IJBG
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of advertising : the quarterly review of marketing communications
8
Advances in international marketing
7
Marketing intelligence & planning
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Business history
6
Cross-cultural and critical perspectives on brands
6
European journal of international management : EJIM
6
Journal of retailing and consumer services
6
Management international review : mir ; journal of international business
6
Springer eBook Collection
6
The journal of business & industrial marketing
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
IMADI.net-Projektbericht
5
International business and economics research journal
5
International marketing ; Vol. V
5
Journal of Islamic marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing management : MM
5
Management for Professionals
5
Qualitative market research : an international journal
5
The journal of consumer marketing
5
Business horizons
4
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ECONIS (ZBW)
7
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
6
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
Saved in:
7
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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