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~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"Service quality"
~subject:"Theory"
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Konsumentenverhalten
Markenimage
Marketing
Service quality
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Customer value
17
Kundenwert
17
Beziehungsmarketing
14
Relationship marketing
14
Betriebliche Wertschöpfung
7
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7
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5
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customer value
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Marketingmanagement
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Anderl, Eva
1
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1
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Journal of strategic marketing
Journal of business research : JBR
39
Journal of retailing and consumer services
38
International journal of hospitality management
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
The service industries journal
15
SpringerLink / Bücher
13
Gabler Edition Wissenschaft
11
The journal of product & brand management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of service management
9
Journal of service research : JSR
9
International journal of contemporary hospitality management
8
Marketing theory
8
The journal of services marketing
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Cogent business & management
7
Handbook of research on customer equity in marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality and tourism insights
7
Journal of marketing
7
Journal of marketing analytics : JMA
7
Journal of marketing research : JMR
7
Service business
7
Technological forecasting & social change : an international journal
7
European journal of marketing : EJM
6
International journal of services and operations management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management decision : MD
6
Springer eBook Collection / Business and Economics
6
The TQM journal : the international review of organizational improvement
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of customer behaviour
5
Journal of service theory and practice : JSTP
5
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ECONIS (ZBW)
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1
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
2
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
3
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
4
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
5
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
6
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
7
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
8
The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa
;
Neves, Sara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
Saved in:
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